According to Nardi, Schiano & Gumbrecht (2004), blogging is a Web-based form of communication that is rapidly becoming mainstream. And rapidly becoming mainstream, it is. Technorati (2008) states that since the year 2002, they have recorded a total of 133 million blogs created, and 1.7 million blogs are created in the last seven days. And these numbers even, are rapidly increasing.

A quick journey into the size of the Blogosphere.
(Image Source: http://www.technorati.com/blogging/state-of-the-blogosphere/)
According to Sullivan (2002), 'blogging is changing the media world'. I couldn't have agreed further. A reason why blogging is so popular is because blogs combine the immediacy of up-to-the-minute posts, latest first, with a strong sense of the author's personality, passions, and point of view (Nardi, Schiano & Gumbrecht, 2004). Due to this, whatever that is posted in the blog can be quickly accessible by the general public. Also, according to Roshan Jha on Associated Content, people blog because they want to be heard and also to express themselves. Furthermore, he states that blogging brings benefits such as advertising that can earn a person money technically for free.
As a blogger myself, I agree with him. Wouldn't you?
References:
Jha, R 2008, 'Why is Blogging So Popular?', Associated Content, viewed 1 November 2008, http://www.associatedcontent.com/article/803619/why_is_blogging_so_popular.html?cat=15
Nardi, B, Schiano, D & Gumbrecht, M 2004, 'Blogging as Social Activity, or Would You Let 900 Million People Read Your Diary?', viewed 1 November 2008, http://portal.acm.org/citation.cfm?id=1031643&coll=Portal&dl=ACM&ret=1
Sullivan, A 2002, 'The Blogging Revolution', viewed 1 November 2008, http://www.esubjects.com/curric/general/english_two/unit_two/pdf/TheBloggingRevolution.pdf
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